In France and Belgium Epiphany Day ( the Celebration of the 3 Wise Men) in early January is celebrated with a special cake (the King Cake or Galette des rois) in which a little item called "fève" (bean, as originally the item was an uncooked bean) is hidden. The person who gets the "fève" is king or queen for a day.
The tradition dates back to Ancient Rome ...for more info, check Wikipedia ;)
Fèves are highly collectibles so it's not surprising that they made Alice and Disney ones.
|The Queen and King of Hearts|
Every few years they make a new version. I sure would like the gold and platinum edition with an Alice holding Dinah :)
|March Hare and Mad Hatter|
|A bad ass Alice and the White Rabbit|
|The rare Walrus and Carpenter|
|And an even rarer caterpillar and the Tweedles|
|And of course, the Cheshire Cat|